This was SO good when I first got it. It’s been in my cupboard for about 8 months and the flavor hasn’t held up. It just tastes like matcha. No pumpkin or spices or anything, just matcha. It’s still tasty, but not the same. I’m going to have to remember to go through David’s flavored matchas faster if I want them to be flavored. Let the craving take hold and don’t let me hoarding nature kick in!