Prior to infusing this smells like Chocolate Milk!!!! Sweet Chocolate Milk!
After infusing it does lose a lot of the sweet aroma but you can still smell cocoa or chocolate just not as sweet and not nearly as strong. The taste is primarily Yerba Mate. The Sweet Chocolate flavor comes thru nicely but I would LOVE to try it with even more Chocolate flavor! There seems to be a little Rooibos Flavor coming thru too. This is tasty! A very good flavored Yerba Mate! YUM!