Even though Ito En is the equivalent of Lipton Tea in Japan, I really enjoy their iced tea. They are extremely refreshing and don’t contain any sweetner. I tried this one for the first time today and it has a stronger flavor than their regular green tea. It kind of has a grassy/sencha flavor to it. The regular Oi Ocha tastes more like barley/popcorn/gen mai cha to me.