The reviews are all over the map on this one, and I fall into the “where’s the chocolate?” camp. I love mate but this tastes like smokey bark. Actually dislike it unless it gets a splash of almond milk, that helps a lot. I’m almost tempted to add sugar but I never do that when rating a tea. Maybe I got a bad batch. As a coffee substitute it moderately succeeds, based mostly on its depth/body. I really like Guayaki’s Javamate, in either Vanilla or Mocha Maca flavors, as a coffee substitute. Both of them leave Matevana in the dust flavor-wise, plus Guayaki’s a good company, socially, and the products contain another rainforest superfood, ramon nut.