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This Hojicha slaps. I find that more often than not, Hojicha’s flavor becomes an afterthought since the leaves are roasted. Not so with this. The leaves still retain a slight greenish tint that comes out in the brew. A really nice umami, nutty, taste but still with some lingering green tea notes. Some Hojicha’s have a bit of a bitter aftertaste but this is nice and smooth. I wish it was more readily available in the States!