I used to be unsure if I liked plain rooibos but now it has become something I like to keep on hand at all times. I like it because it has a very distinct flavour. It’s really different from the camellia sinensis teas, but still very flavourful. It reminds me a little bit of safflower (american “saffron”). The fact that is has no caffeine makes it my go to choice when I want something more robust than an herbal before bed. You can definitely add sugar and/or milk to rooibos, it complements it very well. But my favorite thing to add to it is about half a teaspoon of honey. I find that it makes the whole cup of tea taste like hot milk… or maybe i’m weird :P