Pre-emptive sipdown. I got a sample sache of this with my Lupicia order. I generally dislike rooibos and think it tastes like cough syrup, but sometimes I can be surprised. This is one of those times.
I took a quick sniff of the sachet and it smelled straight up like caramel and rum, including the alcohol. Steeped it smells way more like caramel and less like rum, although that hint is definitely there. No nasty rooibos smell. The flavor is definitely caramel in the main part of the sip with a distinct alcoholic rum aroma that fills your mouth when drinking, very similar to drinking a hot rum drink. It’s nice. I actually like it.