Cinnamon-sweet. This is the first tea I could drink without sweetener. My office-mate back in 1999 gave me my first bag of this. It was good in the office as a break. It was probably my first experience with rooibos, too (which I why every time I taste cinnamon, I think rooibos, even though I know that’s not correct!) I haven’t been able to find it lately. I wonder if I would still like it?