First the first few steeps, not to put too fine a,point on it, it tastes like you’re having a decent middle aged sheng in the middle of a small, enclosed room in which is burning giant piles of extremely green wood on all sides. The leaf odor is smoke. The initial flavor is smoke. There is a deep, lingering flavor. Of smoke.
After a rinse and five (very quick in duration) steeps, the flavors start to peek through and become rather enjoyable. It’s nothing earth-shattering, but at the remarkably affordable price point there’s little to complain about. As long as you like LOTS of smoke.
Or just rinse it seven times.