I thought Matsuda’s sencha would spoil me for this standard, more affordable Japanese sencha, but no, I love it! I would describe it as buttery and vegetal with some sweetness to the aroma. The flavor is strong and that first mug easily becomes bitter when brewed over a minute (which I did. Sorry, Sencha). The liquor is clear, vibrant green-yellow, with lots of little particles at the bottom of the mug. Yummmmmm.