This is one of those teas that definitely tastes better as it cools somewhat. When it’s hot, you get great blueberry aroma but the taste is more just the cake. As it cools down, the blueberry flavor is more pronounced. This is one my kids love, and I like it pretty well. It has a lot of flavor, which I like, but it isn’t a particularly “refined” blend. Sometimes, that’s just fine, though!