Oh I loved this tea at first sip. I thought that it smelled great.. of pure cinnamon and was nicely sweetened by itself. The flavor was something unique, spicy and uplifting. Maybe I had had too many cups.. but after a while, it just started tasting like rubber, literally. I took a break from the tea and came back.. and again, rubber. I want to be able to drink it as it was a nice sweet cup, but won’t be able to get around that flavor.