The first time I drank this, I thought it was kind of bitter. But that was back in the day before I was fully aware of the need to steep green tea at a lower temperature and for a shorter time. So I gave it another try today, about 2 minutes at 160. It turned out well, and was much better than another sencha I recently drank (whose name escapes me now). This one is not overly vegetal but has a smooth flavor. I have yet to try a repeat infusion but will update when I do.
When it comes to Japanese green tea, I still prefer the richer flavor of a gyokuro, but this sencha will be a good alternative.