Flavourful mild earl grey. Slight bitterness left on back of tongue when unsweetened so I drink it with half a teaspoon of honey to counteract that (I also add milk). Not sure how New Zealand this is tho – package states it’s packed here but from imported ingredients. It’s nice enough that I would buy it again but have plenty of other tea to get through first. Would probably go for Twinings Lady Grey next time.