Cold Brew!
I picked this up in Firebelly’s summer sampler because I found myself morbidly curious what their two new fruit blends would taste like. I have nothing against blends without flavouring (which is true of all Firebelly’s teas), but I do take great issue with much of the rampant chemophobia that Firebelly uses in their marketing. Though there are kernels of truth to what they say, a lot of it is over embellished scare tactics or rooted in misinformation. In my personal opinion, there’s no reason you can’t promote flavouring free blends without relying on demonizing the alternative…
Anyway.
The thing that surprised me about this tea was that it wasn’t actually super hibiscus forward. I think the rooibos is easily the strongest flavour, which will certainly be polarizing for some. I, however, thought it worked really well. It’s a great natural level of sweetness, and the rooibos they’ve selected already has an inherent natural red fruit note to it alongside a light taste of mineral woodiness and honey. It works well with the amount of hibiscus they’ve included to gently convey the idea of berries – which is good, because the dehydrated fruit they’re using won’t actually contribute much flavour at all since the dehyration process removes the majority of the essential oils which convey those notes.
If you’re expecting something “punchy” then this will probably disappoint – it’s not a fruit blend in the way most people are accustomed to. It’s well balanced though, and definitely would be really easy laid back Summer sipping! So, ultimately I did really enjoy this tea. That’s always kind of my problem, though…
The quality of Firebelly blends is, generally, very good. I just find their marketing practices super distasteful. Like, you’re selling LOVELY teas. Why can’t that just be enough?