no name (Loblaws Brand)

Generic packaging was a big deal in the US in the ‘70s, but you don’t see it now at all—at least in my corner of the Midwest.

I think now it has turned into store brands (like Kirkland at Costco or even arguably a lot of the products at Trader Joe’s that are just store-branded items available elsewhere under other brand names).

@kaylee – “no name” is the store brand name. Essentially the Kirkland of a grocery store chain named Superstore. If you Google Image search “no name brand” you’ll see what Jason means. It’s very, very challenging to describe to people if they’ve never seen it before, aha. But the idea is that they save a TON of money on artwork/label design and marketing by using the uniform yellow/black and those savings can either be passed down to customers or used to improve the actual quality of the food product instead.

Yes! Exactly, @Roswell Strange!

Ah! Thanks for the added explainer for the non-Canadian, much appreciated! I also get a kick out of the fact that you have a store actually named Superstore. I loved the tv show of the same name. I assume the actual store came first, but it makes the show that much more pointed.

I’m dating myself here, but this is what I remember from when I was a kid. All black and white. It was weird. https://www.kingwood.com/msg/black-white-label-generic-products.php?p=3378599

gmathis: We had those here very briefly. Plain black and white labels that stated what was in the can or package. It wasn’t long before they started making the packaging more attractive.